Straight to Consumer (S2C)
Online
marketplaces are a booming business. At the same time, the proportion of “direct
to consumer” (from provider to customer) is steadily increasing.
Transparency
is becoming an increasingly important commodity and customers prefer to order
online as easily as possible. Therefore, the model can be a suitable solution
for you.
An
example from abroad: Nordstrom's strategy “reserve online, try on in-store”
meant that an impressive who tried the service kept coming back for new
purchases.
Brands
are way ahead of their time in unlocking the ideal customer experience and will
continue to expand retail in both offline and online
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